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Fashion Week, once an exclusive event reserved for the elite of the fashion world, has evolved into a more inclusive and diverse celebration of creativity. Over the decades, this iconic event has undergone significant changes in exclusivity, preparation, and trends. From the days when only select audiences witnessed couture masterpieces to the current era where digital platforms bring fashion to the masses, the transformation of Fashion Week and runway modelling reflects broader societal shifts. This blog explores how modelling for the runway has changed over time, highlighting key trends and the new dynamics shaping the industry.
1. Fashion Week: A Brief History
The origins of Fashion Week trace back to the early 20th century, with the first official event taking place in New York City in 1943. Its purpose was to promote American designers and shift focus from French fashion during World War II. Early Fashion Weeks were highly exclusive, with limited invitations extended only to top-tier buyers, editors, and industry insiders.
In contrast, today’s Fashion Weeks are global events. Cities like Paris, Milan, New York, and London serve as fashion capitals, but emerging hubs such as Tokyo, Lagos, and Mumbai also showcase diverse talents. Social media platforms now allow millions to experience these events in real time, breaking down the barriers of exclusivity.
2. The Changing Face of Runway Models
Then: The Era of the Supermodel
In the late 20th century, supermodels like Naomi Campbell, Linda Evangelista, and Cindy Crawford dominated the runway. They became household names, representing the epitome of glamour and exclusivity. Runway models were often required to fit specific physical standards: tall, slim, and predominantly white.
Now: Embracing Diversity
Today’s runway is a celebration of diversity. Designers are increasingly casting models of different ethnicities, body types, genders, and ages. Brands like Savage X Fenty and Chromat have championed inclusivity, redefining beauty standards and challenging traditional norms.
Key Change: The shift toward inclusivity has not only opened doors for a broader range of models but also made fashion more relatable and impactful.
3. Preparation: Then and Now
Then: Rigorous Rehearsals and Strict Regimens
In the past, runway preparation involved rigorous rehearsals. Models had to perfect their walk, maintain strict diets, and adhere to a rigid beauty ideal. Backstage at Fashion Week was a chaotic but well-orchestrated environment, with designers closely overseeing every detail.
Now: Technology Meets Creativity
Modern runway preparation incorporates technology and innovation. Virtual fittings, 3D renderings of outfits, and digital rehearsals are becoming more common. Additionally, the focus has shifted toward individuality, allowing models to bring their unique personalities to the runway.
Example Backlink: How Technology is Revolutionising Fashion
Key Change: While discipline remains essential, today’s models are encouraged to express authenticity, reflecting a broader cultural shift toward self-expression.
4. Trends on the Runway
Then: The Dominance of Haute Couture
In the early days, Fashion Week primarily showcased haute couture—custom, handcrafted pieces designed for a niche audience. Runway shows were seen as a platform to highlight the artistry and exclusivity of high fashion.
Now: A Mix of Couture and Streetwear
Modern Fashion Weeks blend couture with ready-to-wear and streetwear. Designers like Virgil Abloh for Louis Vuitton and Demna Gvasalia for Balenciaga have redefined luxury by incorporating casual, urban-inspired elements. This shift reflects the changing preferences of consumers who seek both luxury and accessibility.
Key Change: The runway is no longer confined to elite styles but serves as a stage for global fashion trends.
5. Inclusivity in the Audience
Then: Exclusivity and Closed Doors
In the past, Fashion Week audiences consisted of editors, buyers, and celebrities. The events were private, and the general public had limited access to the fashion world.
Now: A Global Audience
With the rise of social media and live streaming, Fashion Week is now accessible to a global audience. Platforms like Instagram, TikTok, and YouTube allow viewers to experience shows in real time. This democratisation has broadened the reach of Fashion Week, making it a cultural phenomenon.
6. Sustainability on the Runway
Then: Little Attention to Environmental Impact
Historically, the fashion industry paid little attention to sustainability. Runway shows often involved excessive waste, from the materials used to the grand-scale productions.
Now: A Focus on Eco-Conscious Fashion
Sustainability has become a key focus in modern Fashion Weeks. Designers are incorporating recycled materials, reducing waste, and showcasing eco-friendly collections. Events like Copenhagen Fashion Week have set sustainability standards, encouraging brands to adopt greener practices.
Key Change: Today’s runway reflects the growing importance of environmental responsibility in the fashion industry.
7. The Role of Technology
Technology has revolutionised Fashion Week in many ways, from virtual runways to augmented reality (AR) experiences. Digital fashion shows became the norm during the COVID-19 pandemic, allowing designers to showcase their collections without physical events.
Key Innovations:
- Virtual Runways: Brands like Balmain and Dolce & Gabbana have experimented with virtual presentations.
- AR and VR: These technologies enhance audience experiences by bringing runway shows to life through immersive visuals.
Key Change: Technology has transformed the runway from a physical stage to a digital platform, expanding its creative possibilities.
8. Social Media’s Influence
Then: Traditional Media Domination
In the past, fashion coverage relied on traditional media outlets like magazines and newspapers. Only a select few had the privilege of sharing runway stories.
Now: The Power of Social Media
Today, social media influencers and bloggers are as influential as traditional editors. Models and designers use platforms to connect directly with fans, share behind-the-scenes moments, and promote their collections.
Key Change: Social media has shifted the narrative, making Fashion Week more interactive and accessible.
9. Models as Advocates
Modern runway models are not just faces for brands; they are advocates for causes. From promoting sustainability to championing diversity and inclusion, models today have a platform to amplify important messages.
Examples:
- Adut Akech: Advocates for refugee rights.
- Ashley Graham: Promotes body positivity and inclusivity.
Key Change: Models have become powerful voices for social change, using their influence to drive progress.
10. What Lies Ahead for Fashion Week?
The future of Fashion Week is likely to be even more inclusive, sustainable, and technologically driven. As digital fashion grows, virtual reality and AI may play a larger role in creating immersive experiences. Additionally, the emphasis on diversity and eco-consciousness will continue to shape the runway.
Fashion Week has come a long way from its exclusive beginnings. The evolution of runway modelling reflects broader societal shifts toward inclusivity, sustainability, and innovation. Today’s Fashion Weeks are not just about showcasing clothing but also about representing values and inspiring change.
Whether you’re a fashion enthusiast or a model, understanding these transformations can provide valuable insights into the industry’s future. As Fashion Week continues to adapt, it serves as a reminder that fashion is not static—it’s a dynamic, ever-changing art form that evolves with the times.
