Fashion Industry Adapting to the Post-Pandemic Scenario

Fashion Industry Adapting to the Post-Pandemic Scenario

2020 can be termed as one of the most unusual years in this century. Fashion took a backseat in these two years. So we spent all our time locked inside our home in sweatpants and pajamas, making Dalgona coffee and experimenting with our looks. Consequently, many people have found their signature look and are ready to sport them outside. Meanwhile, Instagram reels and TikTok also helped in satisfying our fashion appetite. Above all, we saw a rise in homegrown brands and small businesses making their way into the post-pandemic fashion market.

It is time to satisfy our fashion appetite as the world is slowly opening up. The fashion industry is adapting to the post-pandemic scenario. Therefore designers and niche businesses have their creative juices flowing in overdrive.

They are working day and night to bless us with the new era of fashion. As fashion is going to be unpredictable yet achievable this year, be ready to get surprised.

So, here are a few picks that will make you post-pandemic ready to reenter the world with swag.

• Tailor fitted Athleisure.

Athleisure defined the pandemic fashion and, we all know it is here to stay. People loved the comfort and support of the yoga pants. Many people are also making lifestyle changes and adapting wellness-driven routines. So brands are inspired to manufacture clothing that is comfortable for at-home workouts. However, athleisure might be inappropriate for workplaces. As a result, we can expect tailor-fitted and practical athleisure without missing out on comfort while being office-ready.

• Fluffy overcoats and jackets.

Recently at Met Gala, Rihanna and Asap Rocky rocked the fluffy blanket and jackets as their signature look. What more can symbolize the pandemic era accurately. On the same theme, this year will see the return of the infamous teddy jackets. In other words, soft cuddly fabrics will provide warmth coming winter and will be the talk of the town.

• Cotton and silk sarees.

We all went through our mother’s closet and fell in love with their sarees. They are elegant and classy but above all Indian seasons appropriate. Sarees are something that is easy to wear whether it is hot or cold outside. Pair it with gold or silver jewelry to dress up or just casual Kundan jewelry for a casual everyday look.

• Puff sleeves and shoulder pads.

Paying homage to the 80s, shoulder pads and puff sleeves are coming back in style. Puff jackets and tops create the 70-30 proportionality of the body, therefore giving the illusion of longer legs. It can be appropriate for the office as well as a night out. Rock this look with a pair of straight-leg, flared trousers or leather shorts for an ultra-modern style. Further, keep the colors bold for making a statement. Opt for electric blue, neon pink, and wine red for a sizzling aesthetic. You can easily dress this up or down for an effortlessly chic look.

• Headscarves.

This sleek fashion trend of the 50s is coming back in with a bang. Headscarves add that classic touch to your outfit without doing much. Keep it simple with bold colors and block letters or go big with silk floral motifs or intricate patterns. You can style it in various ways. Wrap the fabric under your chin in a loose knot, or hang it on the back of your head. In addition, you can also tie it around your neck or decorate your purse with it. Fulfill your cottage-core aesthetic without spending much.

What the future of fashion holds

The post-pandemic era represents the struggle and beauty of our existence. Taking inspiration from the changing political air and many human rights protest, fashion is out there to support social causes. For instance, the body positivity movement made us appreciate our bodies. Many designers have extended their collections to include plus sizes in their collections. As a result, there is acceptance and celebration of various body shapes. In the same vein, the fashion industry is also being responsible for the environment by taking part in the sustainability movement and making eco-friendly choices.

Changing priorities and circumstances come together to define the current fashion landscape. After two years of being trapped in the confinement of our home, we are looking for an outlet for socializing and self-expression in a post-pandemic fashion. Similarly, digital and social media also marked its presence in the fashion industry. Fashion is no longer dictated by runway shows and big designer brands but by us. Consumers are taking control as there is no doubt that they today are sure of what they want.

Read: Growth of Digital Fashion